Facebook, you’ll love listening to it, it’s a privacy pivot. The company’s focus will now be on encrypted messages, private and “ephemeral” groups of Snapchat (sorry, Instagram Stories) and other communications that the company would like to share with you.
CEO Mark Zuckerberg made the announcement on Wednesday in a Facebook article entitled A View of Social Networks Focusing on Confidentiality, probably aimed at a number of very credulous amnesic readers and people who sleep for several years.
Why would anyone trust Facebook about anything? The company was caught in a lie about the number of teenagers who had spied on the use of a VPN application last Friday, the same day that users realized that the company was now making users accessible through phone numbers She swore blindly just for security reasons. This is different from the time he was accused in court of lying about defective video metrics, which more than doubled the number of digits used to accuse advertisers, at the time he said he was going to erase the pages.
When Sheryl Sandberg suddenly remembered, she had actually asked a public relations agency to overthrow George Soros, against what she had said before, and of course, when the company was meeting to hide if the Russian army had It used its platform to distribute electoral propaganda to tens of millions of Americans, according to the study carried out by Jonathan Albright of the Tow Center.
But someone needs to tell people they have confidence, forgotten and are very sleepy: Facebook suddenly ceased to be the company that was last month, when it was intercepted by GPS coordinates. The people I saw as a threat. Facebook, and Zuckerberg, in particular, like to answer privacy questions listing the different ways in which users can protect themselves from other users who want to take a look at their vacation photos.
But, of course, this is not what most Facebook users want privacy for. They want a privacy that covers detailed information about their privacy, and they want it from Facebook, as well as from many unscrupulous Facebook clients and consultants, such as Cambridge researcher Alexandrian, who has developed a profile generator that has operated the service for Cambridge Analytica, and clients of its clients, such as Palantir. They would probably benefit from the privacy of applications that are apparently not affiliated with Facebook and that secretly sell information about their menstrual cycles to the company.
They may also want the privacy of law enforcement authorities who want to harm them, with whom Facebook promises to work on Zuckerberg’s message. (These are not the bad ones, however, he swears.) Switching to encrypted and closed messages will actually create a greater privacy zone, but, as always, it will be an advantage that will almost exclusively help Facebook. And when Zuckerberg has problems with consumer groups, Congress or a journalist, he will apologize tenaciously, as he always does.
The closed, but not encrypted, Instagram application of the company is much harder to explore for researchers and data reporters than for open forums like Twitter or even Facebook, and the company’s closed products are Gulf of the worst kind of conspiracy. encourage anti-immigrant rage in groups in the United States and allow genocide abroad through Facebook Messenger. The mere existence of closed products is not necessarily a good thing. By their very nature, they spread disinformation very effectively, as Chi Zhang observed in his report on misinformation of the Chinese diaspora about the WeChat application of Tencent.
Closing Facebook as much as possible to the public also seems strangely unusual. Like Nivia’s Olivia Solon on Twitter, Zuckerberg has spent years telling everyone who heard that the expectation of privacy was meant to go in the direction of the steam engine. Now it is the way of the future. Remains? The privacy statement is dead was popular among Zuck’s partners, including Eric Schmidt, and many people would know what he likes to eat, where he spends his holidays and what type of toothpaste he uses. The theory of pre-election interference may have been a little uncomfortable, but this discomfort was just a user error.
Of course, the problem was that if Facebook was optimized for people looking for money, not everyone was as focused on money as Zuckerberg or Schmidt. Some people wanted something more, such as the Crimean peninsula, or kill all Burmese Muslims. But Facebook is listed on the stock exchange and this means that it can exist only for the purpose of making money. The reason why Zuckerberg talks about protecting his privacy is not that contributing to the genocide and the invasion is a mistake, it is a bad thing to write it down in an annual report.
The most likely outcome of the changes proposed on Facebook will be the protection of the company itself: any potential competitor, university researchers, regulators, and journalists. In this sense, there is no disconnection. It’s likely that Zuckerberg still wants you to share freely, perhaps even more now that you have security, because the information you post on Facebook is the only important source of revenue for your company: super-targeted advertising.
The margins of Facebook are stunned. Advertising is the only real product of the company. During the last quarter, it generated $ 16.6 billion. This is a 38% growth compared to the same period in 2018, with an operating margin of 46%, according to the company’s quarterly filings with the Securities and Exchange Commission. By all standards, the return on investment is impressive, and everything is possible thanks to the practice of extracting data from users and regurgitating them in ways of interest to their clients, which increasingly do not have a real option in places of publicity other than Facebook Google. For Facebook to provide the kind of privacy that users really want, it must be closed and, for now, it earns an average of $ 7.37 for each of its $ 2.32 billion active accounts.
Some things could compromise the continued influx of these incredible amounts, including regulation and bad press that drive users.
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