The company could even use secret buyers to find intermediaries.
Juul has launched an experimental tracking and tracing program to curb adolescent vaping, perhaps to appease the FDA and other government agencies. The e-cig company is in the line of sight of the authorities since last year due to the popularity of its products among teenagers. After its acquisition by the parent company of Marlboro, the FDA appealed to Juul for statements that apparently contradicted its commitments to reduce teen vape. The pilot tracking and tracking program will help Juul position itself with retailers and other sources that sell their e-cigs to anyone under 21 years of age.
All the authorities have to do is publish a unique Juul tracking ID, essentially a serial number, through the new portal. According to TechCrunch, the company will open an investigation for each report and will apparently go so far as to speak with store owners to understand how a miner could buy them. There could be intermediaries older than 21 years, after all. In case a particular store becomes more and more suspicious, Juul could even use secret shoppers to understand what is happening.
Juul admits that the development and testing of technology is still in its infancy. For now, this is advertising on the Houston portal and the use of the city as a testing ground, although anyone, anywhere, can report an identification number.
Ashley Gould, executive director of the company, said:
"It is important to bear in mind that the pilot project is an opportunity for us to learn how technology works and to optimize it.It is not only at the retail level, it is a whole process in the supply chain to track this device and determine if all the they must scan it they do, and the software we have created to track this serial number from the supply chain to the retail store is working.The way to find out is when someone inserts the serial number and we see if we have all the necessary data to follow them. "
In mid-2018, Juul began developing a version of his e-cig connected to Bluetooth to block adolescent users. The company has promised to launch it this year, but the evolution of the development is not entirely clear. He also stopped selling flavored vaping pods at retail stores and eliminated his social media accounts in 2018 in response to criticism that he was targeting younger users.